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US SOLAR

Currently, the U.S. ranks behind Germany, Japan and China in terms of solar capacity.

In October '09, renewable energy executives met at a forum with Energy Secretary Steven Chu, Commerce Secretary Gary Locke and White House Office of Energy and Climate Change Policy Director Carol Browner.

Secretary Chu warned that if Congress does not pass climate change and energy reform legislation soon, the U.S. will likely be surpassed by China as a global leader in the production of wind turbines, solar panels, solid state lighting and other clean energy technologies.

According to the DOE, China invests approximately $12.6 million in clean energy every hour, and the nation is ratcheting up to generate 100 gigawatts from wind turbines by 2030.

In essence, if the U.S. lapses in building a competitive clean energy infrastructure, including complete supply chains for related technology, while signing onto a new United Nations (U.N.) greenhouse gas emissions (GHG) reductions treaty, which will require significant reductions in fossil fuel energy usage, it may simply be exchanging foreign oil imports for Chinese or other country's green energy imports.

According to an article in Phoenix Green Business Examiner, the Congressional Budget Office estimated that the original related House bill entitled the American Clean Energy and Security Act would only increase energy costs for the average household by the price of a postage stamp, 44 cents, each day. The White House has welcomed the corporate involvement and its financial backing for this capstone climate change legislation, which is one of the major prongs of Obama's overall agenda, including the green energy stimulus, as it will face a heated battle with Congressmen and lobbyists associated with the oil and coal industry in the coming months.

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The investor coalition Ceres and the Clean Economy Network organized a clean energy debate forum at the White House in October 2009 including corporate executives from more than 100 companies, representing a wide variety of industries including renewable energy, information technology and athletic apparel. The business leaders met with Senators and representatives of the White House.

The companies that attended the forum were:

1 Block off the Grid/Virgance, Inc., CA A123Systems, MA Accio Energy, MI Adecco Government Solutions, VA Advanced Energy Panels, NY Agri-Tech Producers, LLC, SC AHL-TECH, OH Akeena Solar, CA Algaeventure Systems, OH Ameresco, DC American Electric Power, OH Archer Construction, MT Arkansas Business Leaders for a Clean Energy Economy, AR Baker & McKenzie LLP, DC Baldwin Ridge Consulting, LLC, VA BetterWorld Telecom, VA BlackCreek Group, VA Blue Hill Partners LLC, PA Buchanan Ingersoll & Rooney, VA Burdins Renewable energy, ME Business Council for Sustainable Energy, DC Calvert Asset Management Company, MD Calvert Group, Ltd., MD Carbon War Room, NY Carbonetworks Corporation, CA Christensen Global Strategies, LLC, DC Clean Edge, CA Climate Solutions, WA Clipper Windpower, CA COENCO Inc., AR Conservation Services Group, MA DAK Renwable Energy, SD Earth Aid Enterprises, DC eBay, CA Ecoventures 1, CA Efficiency First, MD EKO Asset Management Partners, NY ElectronVault, inc., CA Element Partners, PA Energy Coordinating Agency, PA Entergy Corporation, LA Environmental Defense Fund, DC Equator LLC, NY Equilibrium Capital, CO Expansion Capital Partners, NY Fisher Coachworks, MI FLS Energy, NC Foraker, CO Four Corners Solar, CO

Gaelectric, North America, MT Gamesa, PA Glacier Guides/Montana Raft, MT Global Solar Center, NY Green Harvest Technology, MN Green Water Consulting, CA Greenfire Development, NC GreenOrder, NY GreenScience Exchange, CA GreenVolts, Inc., CA Hara, CA Harvest Moon Partners, WA Heston Wind, WI Hewlett-Packard Company, DC Home Performance Washington, WA Illumination Renewables LLC, NC ImageTree Corporation, WV ImbuTec, PA Imperium Renewables, Inc, WA Independent Power Systems, MT INEOS Bio, IL Infinia Corporation, WA Interstate Traveler Company, MI Inventive Development, Inc., PA Johnson Controls, DC Jones Lang LaSalle, IL K&L Gates LLP, CA Komax Solar, PA Lennox International, Inc., TX Levi Strauss & Co., CA Limbach Facility Services, PA LivingHomes, CA/NC M.J. Bradley & Associates, LLC, MA Mann Plumbing/Solar Energy Systems, IN Mariah Power, MI/NV McKinstry, WA MDV -- Mohr, Davidow Ventures, CA Melink Corporation, OH MissionPoint Capital Partners, CT Montana Sustainable Building Systems, MT Nanosolar, CA Natel Energy, Inc., CA National Grid, DC National Venture Capital Association, VA Natural Power Concepts, HI New Energy Finance, MI NGEN Partners, DC Nike, DC North Face, CA NRDC, FL Nth Power, CA Object Management Group, NJ Orbit Energy, Inc., NC Osage Bio Energy, VA Outpost Solar, TN Pacific Carbon Exchange, CA Pacific Crest Securities, OR Pacific Gas and Electric Comapny, CA Pax, NH Pegasus Sustainable Century Merchant Bank/Lighting Science Group, NY Phanes Solar, a Division of Capial Communications, MT PowerHouse/ The Garage, MT Principle Power, WA Project Green America, MD PSEG, NJ PSi, NC Quinn Gillespie & Assoc, DC

Recycled Energy Development, LLC, IL Renaissance Lighting, VA Resolve Capital, CA Ridgewood Capital, CA Rive Technology, Inc, MA Rockwell Collins, VA SAIC, VA Schiller Consulting, CA Seagrass Recovery, FL Serious Materials, CA Seventh Generation, VT Sharp Solar, CA Shell, DC SJF Ventures, NC Sky WindPower, CO SoCore Energy, IL SoCore Energy, IL Solazyme, Inc., CA Solena Group, Inc., DC Soltherm/Vanir Energy, NC Spectrum Consulting, CA Sponsored by Interstate Traveler, VA Spring Ventures, CA State of AR/Lilly's, AR Stoel Rives LLP, WA Sun Microsystems, MA Sungevity, CA SunRise Solar Inc., IN Sustainable Future, TN SVB Financial Group, CA Symantec, DC SynGest Inc., CA TAS, TX TechVision21, DC The Building Doctors, CA The Dow Chemical Company, MI The Freshwater Trust, OR The Pacific Carbon Exchange, CA The S.C. Small Business Chamber of Commerce, SC Tioga Energy, Inc., NY Tree Hugger's Consulting, AR United Fisherman of Alaska, AL United Solar Ovonic, MI Virgin America Inc., CA Vortex Advisors LLC, NJ Vox Energy Solutions, PA Weber Shandwick, WA Wellford Energy Advisors, DC Wilson Sonsini Goodrich & Rosati, CA WindPole Ventures, MA Winds of Change Leaseholding, LLC, AR Wolfensohn & Co., NY Workhouse, CA World's Greenest Building, OR WSGR, DC ZeaChem, CO

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Market conditions are right for the LED replacement lamp market to accelerate in the next few years, according to a new market report by Strategies Unlimited, the leading firm covering the LED market.

LED Market Advantages: quality of light, dimmability, controllability, lamp life and environmental cost of ownership.

Dramatic improvements in commercially available LED performance in recent years, as well as significant cost reduction, has made it feasible to design LED lamps to offer comparable lumen output and to compete with other established lighting technologies on the basis of cost of ownership.  

The market is in a state of flux as utilities, energy efficiency organizations and customers look for optimum solutions which save energy, minimize the cost of ownership, and give acceptable quality of light.

Customer Education

Customers are in the process of being educated about comparing cost of ownership rather than the initial price of lamps.

Regulations Drive European Market

Regulations in Europe will ban the 100W incandescent clear glass lamp starting in September 2009, and will progressively ban all inefficient incandescent lamps by 2012 and all incandescent lamps by 2016. The Energy Information and Security Act of 2007 began the process of restricting the sale of inefficient lamps in the US.

Market Opportunities for LED Replacement Lamps

By 2012, with a few exceptions, inefficient incandescent lamps cannot be sold. Although the awareness of these regulations is still weak in the marketplace, they will create market opportunities for LED replacement lamps.

Recognizing the potential of LED technology to save energy, policy makers have been supporting the research and development of LED technology and helping its commercialization.

In the short run, while LED replacement lamps become a viable alternative, regulators are encouraging compac t fluorescent lamps (CFLs).

However, over the next five years the advantages of LED technology over CFL will become recognized, especially with respect to the quality of light, dimmability, controllability, lamp life and environmental cost of ownership.

• Some well-designed LED lamps already offer effective lumen efficacies that compete with CFLs.
• The commercial and industrial segments will embrace LEDs to control costs and save energy.
• The LED lamps will be used for directed light applications, in hard-to-reach places and where the cost of re placement is very high.

Replacement Lamp Market Growth Projected at 107%

Although the market for LED replacement lamps is still in its early stages of development, the lamp revenues are forecast to grow at a CAGR of 107% through 2013.

Strategies Unlimited explores the market potential for LED lighting technology in its latest report titled LED Replacement Lamps--Market Analysis and Forecast, 2009. The report analyzes five LED-based lamp types that are designed to replace lamps that currently populate billions of sockets:

• A-lamp and globes;
  
• PAR and R lamps;
  
• MR 16's;
  
• candelabra and decorative lamps;
  
• linear fluore scent tubes.

The markets for five categories of replacement lamps are analyzed for market drivers and challenges, trends, units and revenues for 2008. The report also offers a five-year forecast for 2009-2013.

LED Replacement Lamps--Market Analysis and Forecast, 2009 is available from Strategies Unlimited at a price of $1,895. More information on the report is available by contacting Tim Carli, Sales Manager, at +1 650-941-3438 ext. 23, by e-mail at tcarli@strategies-u.com, or on the company web site, www.strategies-u.com.

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LED business ... Design arena is the opportunity today!

Diffusers... new colors, new designs...

Who attended the Strategies in Light 2009  show?

The audience profile reflects the following business segments:

• LED manufacturers
• Suppliers of equipment and materials to the LED industry
• LED system manufacturers
• Lighting architects
• Automotive lighting suppliers
• Lighting product manufacturers
• Lighting system designers
• LED product designers
• Financial analysts, investment bankers, and venture capitalists
• Corporate R & D staff

The senior decision makers represent some of the leading companies in LED manufacturing such as:

• Nichia
• Cree
• Agilent
• Stanley Electric
• Toyoda Gosei
• Philips/Lumileds
• Everlight
• Rohm
• Epistar
• Bridgelux
• Arima Optoelectronics
• LG Innotek
• Cotco
• Liteon
• Sharp
• Osram Opto Semiconductors
• Samsung Electro- Mechanics

Strategies Unlimited Reports High-Brightness LED Market Poised for Rapid Growth in 2010 and Beyond

Market Report: September 14, 2009
 

• Continuing the trend of recent years, high-brightness LED market growth for 2008 was 11%, reaching $5.1 billion, in spite of a shaky fourth quarter.
• However, a decline of 3.7% is expected for 2009, resulting in a market size of $4.9 billion.

This decline will not affect all HB LED market segments equally. For example, although some of the more mature markets such as automotive lighting, mobile phones, and outdoor video screens are experiencing substan tial downturns, other emerging segments such as backlights for LCD displays in notebook computers and TVs are showing strong growth.

• Moreover, the LED lighting market is also continuing to grow, although at a somewhat slower pace than in recent years.

According to market research firm Strategies Unlimited in its recently released report High-Brightness LED Market Review and Forecast - 2009, lighting and LCD backlighting are the applications that will drive market reco very in 2010 and over the next five years, with market growth forecast at a CAGR of 24%, reaching $14.9 billion in 2013.

In all market segments, the penetration rates for the use
of HB LEDs continue to grow.

The fundamental drivers for HB LED adoption have not changed. It is the impact of the worldwide economic recession on end product demand, rather than any slowdown in the rate of HB LED adoption, that is causing the HB LED market to dip in 2009.

As noted above, lighting and LCD backlighting are providing strong counterweights to the decline in other segments, and they have moderated the rate of overall HB LED market contraction.

The new Strategies Unlimited report is the tenth from the company on LED applications and markets. It analyzes the HB LED market in depth, from both the demand side and the supply side, including supplier market shares. Detailed quantitative market analysis is provided, including breakouts by application and product type, in terms of units, ASPs and revenue. Five-year market forecasts are provided for each application and HB LED product type.

High-Brightness LED Market Review and Forecast -- 2009 is available for immediate delivery from Strategies Unlimited for $5,450. More information on the report is available by contacting Tim Carli, Sales Manager, at +1 650 941-3438 ext. 23, or by email at tcarli@strategies-u.com.

Founded in 1979, Strategies Unlimited specializes in market research and strategic consulting directed at the optoelectronics and compound semiconductor industries. It has published reports on LED markets and technology since 1994, and it established the first annual industry conference on HB LEDs, known as Strategies in Light, in 2000. The company, based in Mountain View, California, is a research unit of PennWell Corporation.

Quantifying the Future

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Strategies Unlimited specializes in market research reports, custom studies, and newsletters directed at the optoelectronic, optical communications, photovoltaic, compound semiconductor material, and RF/microwave components industries.  With its in-depth understanding of market applications, technology developments, industry participants, and government policies, the company has attained an outstanding record in market forecasting.

Robert V. Steele
Director, LED Practice
B.S. Chemistry, M.I.T.
Ph.D. Physical Chemistry,
University of California (Berkeley)

At Strategies Unlimited since 1982, Dr. Steele is responsible for optoelectronics studies and reports on such subjects as high-brightness LEDs, solid-state lighting, laser diodes, datacom transceivers, and advanced compound semiconductor materials. He is the chair of Strategies Unlimited's annual conference Strategies in Light on the high brightness LED industry. Previously he was also the editor of the Strategies Unlimited optoelectronics industry newsletter, The Light Source, and was a major contributor to 16 studies prepared for the Optoelectronics Industry Development Association's (OIDA) roadmap program. Dr. Steele writes regularly for industry publications on high-brightness LED markets and applications, and has been an invited speaker at several international conferences. As an internationally recognized expert in this subject has been interviewed and quoted by major publications, including Forbes, The New York Times, The Wall Street Journal, and The Economist, among others.

Dr. Steele has over 30 years of professional experience, and was previously employed at SRI International, Flow General, and United Technologies Corporation.

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The incandescent bulb is turning into a case study of the way government mandates can spur innovation.

Despite a decade of campaigns by the government and utilities to persuade people to switch to energy-saving compact fluorescents, incandescent bulbs still occupy an estimated 90 percent of household sockets in the United States. Aside from the aesthetic and practical objections to fluorescents, old-style incandescents have the advantage of being remarkably cheap.

"There's a massive misperception that incandescents are going away quickly," said Chris Calwell, a researcher with Ecos Consulting who studies the bulb market. "There have been more incandescent innovations in the last three years than in the last two decades."

The first bulbs to emerge from this push, Philips Lighting's Halogena Energy Savers, are expensive compared with older incandescents. They sell for $5 apiece and more, compared with as little as $ .25 for standard bulbs.

But they are also 30% more efficient than older bulbs. Philips says that a 70-watt Halogena Energy Saver gives off the same amount of light as a traditional 100-watt bulb and lasts about three times as long, eventually paying for itself.

The line, for now sold exclusively at Home Depot and on Amazon.com, is not as efficient as compact fluorescent light bulbs, which can use 75 percent less energy than old-style bulbs. But the Energy Saver line is finding favor with consumers who dislike the light from fluorescent bulbs or are bothered by such factors as their slow start-up time and mercury content.

"Due to the 2007 federal energy bill that phases out inefficient incandescent light bulbs beginning in 2012, we are finally seeing a race" to develop more efficient ones, said Noah Horowitz, senior scientist with the Natural Resources Defense Council.

Some of the leading work is under way at a company called Deposition Sciences here in Santa Rosa. Its technology is a key component of the new Philips bulb line.

The big three lighting companies -- General Electric, Osram Sylvania and Philips -- are all working on the technology, as is Auer Lighting of Germany and Toshiba of Japan.

A third technology, bulbs using light-emitting diodes, promises remarkable gains in efficiency but is still expensive. Prices can exceed $100 for a single LED bulb, and results from a government testing program indicate such bulbs still have performance problems.

That suggests that LEDs -- though widely used in specialized applications like electronic products and, increasingly, street lights -- may not displace incumbent technologies in the home any time soon.

Read More:  NY Times

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Market conditions are right for the LED replacement lamp market to accelerate in the next few years, according to a new report from Strategies Unlimited. Although the market for LED replacement lamps is still in its early stages of development, lamp revenues are forecast to grow at a CAGR of 107% through 2013.

The report entitled "LED Replacement Lamps--Market Analysis and Forecast, 2009" analyzes five LED-based lamp types that are designed to replace lamps that currently populate billions of sockets:

• A-lamps and globes
• PAR and R lamps
• MR 16s
• candelabra and decorative lamps
• linear fluorescent tubes

LED Performance Enhances Market Position

Dramatic improvements in commercially available LED performance in recent years, as well as significant cost reduction, has made it feasible to design LED lamps to offer comparable lumen output and to compete with other established lighting technologies on the basis of cost of ownership. 

The market is in a state of flux as utilities, energy efficiency organizations and customers look for optimum solutions which save energy, minimize the cost of ownership, and give acceptable quality of light.

Customers are in the process of being educated about comparing cost of ownership, rather than looking just at the initial price of lamps. 

Regulations Decrease Incandescent Market

Regulations in Europe will ban the 100W incandescent clear glass lamp starting in September 2009, and will progressively ban all inefficient incandescent lamps by 2012 and all incandescent lamps by 2016. Similarly, the Energy Information and Security Act of 2007 began the process of restricting the sale of inefficient lamps in the US.

By 2012, with a few exceptions, the result of incandescent lighting legislation will be that inefficient incandescent lamps cannot be sold.

GlacialLight replacement LED lamp

Although the awareness of these regulations is still weak in the marketplace, they will create market opportunities for LED replacement lamps.

LED Technology Outpaces CFLs

Over the next five years the advantages of LED technology over CFL will become recognized, especially with respect to the

• quality of light
• dimmability
• controllability
• lamp life
  
• environmental cost of ownership
  

Some well-designed LED lamps already offer effective lumen efficacies that compete with CFLs.

Commercial and industrial market segments will embrace LEDs to control costs and save energy. 

In the report, the markets for five categories of replacement lamps are analyzed for market drivers and challenges, trends, units and revenues for 2008. The report also offers a five-year forecast for 2009-2013.

"LED Replacement Lamps--Market Analysis and Forecast, 2009" is available for immediate delivery from Strategies Unlimited at a price of $1,895. More information on the report is available by contacting Tim Carli, Sales Manager, at +1 650-941-3438 ext. 23, or on the Strategies Unlimited website.

Strategies Unlimited specializes in market research and has published reports on LED markets and technology since 1994. It established Strategies in Light, the first annual industry conference on HB LEDs, in 2000. The company, based in Mountain View, California, is a research unit of PennWell Corporation., which publishes over 45 periodicals, including LEDs Magazine.

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Canada is becoming a hotbed for LED educational activities to train the next generation of lighting professionals.

SSLNet at the University of Toronto Institute of Photonics

Solid-state lighting educational strategies that include enhanced marketing activities for attracting and recruiting students into the Photonics program would help turn out additional trained graduates ready for the LED manufacturing and retail workplace. LED manufacturers in regions that are shifting their economic focus from heavy manufacturing to innovation and technology will benefit from having solid-state technicians at all levels available for jobs being created by the upsurge in demand.

MITACS ACCELERATE

MITACS ACCELERATE is a unique cost-shared internship program managed by MITACS Inc, a national research network, which connects companies, governments and community organizations with the vast research expertise in Canada's universities, from applied sciences, engineering, social sciences, business, arts, life sciences and much more.

The conduit between the partner organization, being a company, government department or agency or not-for-profit and the university is a graduate student or post-doctoral fellow. Armed with the very latest tools, techniques and innovations, the intern brings a new perspective and the latest knowledge to a research challenge faced by the partner. Internship projects can be undertaken in a wide range of areas including manufacturing, technical innovation, business processes, IT, social sciences, design and many more.

MITACS ACCELERATE: www.mitacsaccelerate.ca
Photonics program at Niagara College, contact Alexander McGlashan, Coordinator of Photonics at 905.735.2211 Ext. 7513 or amcglashan@niagarac.on.ca.

More details about Canada's LED/Solid-state trends, see ledsmagazine.com

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A recent report by McKinsey & Company cited conversion to LED lighting as potentially the most cost effective of a number of simple approaches to tackling global warming using existing technology.

LED lighting was once used in computer dashboards,  basketball scoreboards, cellphone consoles, traffic lights and colored Christmas lights.

But as a result of rapid developments in LED light, cost efficiency and cooler technology, LED lighting is now poised to become common on streets and in buildings, as well as in homes and offices.

Some American cities, including Ann Arbor, Mich., and Raleigh, N.C., are using LED lights to illuminate streets and parking garages, and dozens more are exploring the cost and environmental benefits of LED technology.

LED lighting is a growing part of LEED cetified green buildings to improve lighting control and reduce energy use.  With new downlight styles as well as flat panels, new architectural applications are rapidly developing.

And don't forget that what's good for the Queen, could be good for your home -- the 60-foot-high ceiling lights of Buckingham Palace's grand stairwell are now illuminated with LEDs!

The McKinsey Research Report

Starting in 2007, the McKinsey research team worked with leading experts to develop a detailed fact base estimating costs and potentials of different options to reduce or prevent greenhouse gas emissions in the US over a 25 year period.  The team analyzed more than 250 options encompassing efficiency gains, shifts to lower-carbon energy sources and expanded carbon sinks.

Central Conclusion

The US could reduce GHG emissions in 2030 by 3 - 4.5 gigatons of CO2e using tested approaches and high-potential emerging technologies.  The cost would be less tan $50 per ton, with the average net cost to the economy being far lower if the nation can capture sizable gains from energy efficiency.  Achievement of these reductions would require strong, coordinated, economy-wide action that begins in the near future.

One complicating factor is reaching goals is that a gradual decrease in the absorption of carbon by US forests and agricultural lands will reduce achievements, and require greater GHG reductions.

Abatement Opportunities

• The largest option -- coal-fired power plants -- offers less than 11 percent of total abatement potential.  The largest sector (power generation) only accounts for approximately 1/3 of the total potential.
• Almost 40% of abatement could be achieved with options that would generate positive economic returns over their lifecycle. 
• Abatement potentials, costs and mix vary by geographic region. 

Five Sectors offer Clusters of Abatement Potential

1. Improve energy efficiency in buildings and appliances  (710-870 megatons)
This cluster of options includes:  Lighting rtrofits, Improved heating, ventialation, air conditioning systems, Building envelopes, and building control systems; Higher performance for consumer and office electronics and appliances...and other options.

2.  Imcrease fuel efficiency in vehicles and reduce carbon intensity of transportation fuels (340-660 megatons)
Most of the benefit would come from fuel economy packages such as light weighting, aerodynamics, turbocharging, drive-train efficiency, reduction in rolling resistance, and increased use of diesel for light-duty vehicles.  Plug-in hybrid vehicels offer longer-term potential if vehicle cost/performance improves and the nation moves to a lower-carbon electricity supply.

3.  Industrial Sector pursues various options cross energy-intensive operations (620-770 megatons)
A multitude of fragmented opportunities exist within specific industries:  Equipment upgrades, process changes  -- and across setors:  Motor efficiency, combined heat and power applications. 

4.  Expand and enhance carbon sinks (440-590 megatons)
Increasing forest stocks and improving soil mnagement practices are relatively low-cost options.

5.  Reduce carbon intensity of electric power production (800-1370 megatons)
Shift toward renewable energy sources primarily wind and solar, additional nuclear capacity, mproved efficiency of power plants and eventual use of carbon capture and storage (CCS) technologies on coal-fired electricity generation. 

"The theme of greater energy productivity pervades these clusters." 

Improving energy efficiency in buildings and appliances and industrial sectors, for example, could offset some 85% of the projected incremental demand for electricity in 2030, largely negating the need for the incremental coal-fired power plants assumed in the government reference case.

Improved vehicle efficiency could roughly offset the added mobility-related emissions of a growing population, while providing net economic gains.  

SOURCE: Download the full report at  Greenhouse Gas Emissions Report 11.21.07

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"That is how we will achieve the number one goal of my plan--which is to create three million new jobs, more than eighty percent of them in the private sector." President-elect Obama, January 3, 2009

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California Green Solutions is building a robust catalog of professional training courses and certification programs offered by private companies and colleges. You will find this robust catalog covers business law, construction, human resources...as well as engineering and green building...and more.

Visit the Green and Sustainable Job Training Catalog at: CaliforniaGreenSolutions.com

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