The roughly $3 million building will offer a host of improvements over the current location, including a two-story atrium for grand chandelier displays, light lifts in the ceiling - a motorized apparatus that allows chandeliers to be lowered to eye level - and a customer service area separate from the showroom.
LED Signage Attracts Consumer Traffic
The exterior will be highlighted by a roughly 35-foot-tall electric sign with a 9-foot by 14-foot LED screen that can be used for advertisements and demonstrations.
In response to the downturn, the Bebbers have tightened their credit policies, reduced overhead through such things as cutting energy usage by using fluorescent display lighting and dramatically increased retail advertising. The additional advertising has meant a boost in retail trade over the past year, as has a moving sale that began in January.
Sector Marketing Strategy Shifts to Consumer Remodeling
"We felt a lot of people would keep their money and turn to remodeling and home improvements, so we started marketing to them to try and make up for the lack of the volume-builder business," Chuck Bebber said.
Today, retail customers represent about two-thirds of the store's business, a position commercial customers occupied before the advertising blitz.
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