Energy Star in Canada recently took a long look at how Energy Star branding if morphing in the Canadian market place.
Energy Star Awareness and Loyalty
Statistics from a recent public survey in Canada showed that as 57% of Canadians are aware of Energy Star in some manner and the younger the respondent, the greater the awareness. The survey indicated high level of loyalty towards Energy Star, as 70% of those asked looked for the Energy Star label when making buying decisions.
Resources help companies that support Energy Star strategies such as the Energy Star calculator, assistance in procurement, workshops and Energy Star in the news, employing common messaging that can be identified by the consumer or end-user. Managing the Energy Star brand to protect its importance to and integrity with the consumer and end-user is strengthened with consistent communications create brand awareness and understanding.
US EPA Residential Light Fixtures Release
EPA release of Energy Star Program Requirements for Residential Light Fixtures (RLF), Eligibility Criteria – Version 4.2, includes fixtures using LED light engines that can now qualify as Energy Star, -- however recessed cans are not eligible. The LED light engine efficacy must be 50 lm/W for uncovered light engines and 40 lm/W for covered light engines. She covered criteria for driver temperature and lumen maintenance, such as the L70 for indoor light engines the must equal or exceed 25,000 hours and for outdoor light engines this must be equal to or greater than 35,000 hours. The power factor must be equal to or greater than 0.7.
Read more at LEDs Magazine: Date: June 2008
Energy Star Awareness and Loyalty
Statistics from a recent public survey in Canada showed that as 57% of Canadians are aware of Energy Star in some manner and the younger the respondent, the greater the awareness. The survey indicated high level of loyalty towards Energy Star, as 70% of those asked looked for the Energy Star label when making buying decisions.
Resources help companies that support Energy Star strategies such as the Energy Star calculator, assistance in procurement, workshops and Energy Star in the news, employing common messaging that can be identified by the consumer or end-user. Managing the Energy Star brand to protect its importance to and integrity with the consumer and end-user is strengthened with consistent communications create brand awareness and understanding.
The brand and process must create differentiation while showing relevance. Credibility and satisfaction are important and must be maintained, all leading to the resulting outcome being loyalty due to consumer confidence.
US EPA Residential Light Fixtures Release
EPA release of Energy Star Program Requirements for Residential Light Fixtures (RLF), Eligibility Criteria – Version 4.2, includes fixtures using LED light engines that can now qualify as Energy Star, -- however recessed cans are not eligible. The LED light engine efficacy must be 50 lm/W for uncovered light engines and 40 lm/W for covered light engines. She covered criteria for driver temperature and lumen maintenance, such as the L70 for indoor light engines the must equal or exceed 25,000 hours and for outdoor light engines this must be equal to or greater than 35,000 hours. The power factor must be equal to or greater than 0.7.
Read more at LEDs Magazine: Date: June 2008